The study of memes began in the late 1990s and early 2000s, as internet culture took root. Early enthusiasts manually tracked viral images and phrases across Usenet groups and fledgling forums, relying on intuition and community knowledge. This grassroots approach laid the groundwork for more systematic analysis, though it lacked scalability and precision.
By the mid-2000s, the rise of social media platforms like MySpace and Facebook accelerated meme propagation, creating a need for tools that could capture and analyze these rapid, decentralized spreads. Researchers and hobbyists alike began developing databases and search engines to document and dissect the phenomenon, marking the transition from anecdotal observation to structured inquiry.